What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they […]
There are mainly two types of websites that make money. (1) A business that is marketed online (2) A “magazine” or “media” business Whatever your business, you are either running (1), (2), or both. If the answer is ‘neither’, then it is very unlikely that you will make reasonable money […]
Content is King! Who hasn’t heard this saying before? The expression is commonly attributed to an article written by Bill Gates back in 1996, but if you search on Google Books you can find two books by historian A. Wyatt Tilby who used these words in 1914. And if you […]
Trust and authority are essential ranking factors, but how do search engines evaluate these? Forget about the so-called “Search Engine Optimisation” (SEO) when you are deciding on what to put on your website. Instead think of strong topics in your industry; not just those with high-ranking keywords, but concentrate on […]
