Content is King! Who hasn’t heard this saying before? The expression is commonly attributed to an article written by Bill Gates back in 1996, but if you search on Google Books you can find two books by historian A. Wyatt Tilby who used these words in 1914. And if you […]
Trust and authority are essential ranking factors, but how do search engines evaluate these? Forget about the so-called “Search Engine Optimisation” (SEO) when you are deciding on what to put on your website. Instead think of strong topics in your industry; not just those with high-ranking keywords, but concentrate on […]
It was either the famous writer Mark Twain or the 19th-century British Prime Minister Benjamin Disraeli who said: “There are three kinds of lies: lies, damned lies, and statistics.” This saying means that statistics can be used for very wrong purposes and the persuasive power of numbers can assist to […]
