Content written by an expert is far more valuable than anything written by a casual writer. Prolific articles gain better attention from readers, and metrics such as “bounce rate” and “stickiness” model actual human behaviour. These are widely used search engine trust metrics, which affect ranking.
Pay attention to your statistics! Read them, interpret them, understand what they mean and adjust your content accordingly. Always keep in mind that your readers are humans and not search engines!
Promote your promoters.
When someone links to you
or writes about you on their blog
help get them more traffic.
Tweet about it.
Stumble it. Digg it.
Helping them helps you.
Inbound Marketing: Get Found Using Google, Social Media and Blogs
Links are votes of confidence
for a website.
So, webmasters must be able
to build solid inbound
and outbound links
to good neighbourhood sites.
Search Engine Optimization 100 Most Asked Questions, page 12
If creating large amounts
of original, well written content
is considered King
for search engine optimization purposes,
building quality links
back to your website
might be considered
the Holy Grail.
Your visual blueprint for effective Internet marketing
In the near future,
companies that will get
great rankings
won’t think
of their websites
and digital content
as the center of the universe.
They will think
about the customer
as the center
of the universe.